yfx(calc)
MarTech ROI Calculator
// compute(roi) → Customer Data Platform
Industry:
$
Gross Margin60%
SaaS: 70-85% | Retail: 20-50% | Services: 50-70%
$ /yr
Data Sources12
Destinations / Source16
Maintenance Hrs / Integration / Mo3
Efficiency Improvement80%
Typical: 50-70% for mature platforms
Integrations: 192 | Hours freed: 4,608/yr
Tools Being Replaced3
$
Hidden Cost Multiplier
Integration, training, vendor mgmt, data reconciliation
Annual savings: $112.5K
Team Members Affected5
% Time on Related Tasks40%
Efficiency Gain50%
Typical: 20-40% for workflow tools
Team time freed: $120K/yr
$ /yr
$
// output.economics(3yr)
NPV
$1.2M
Net Present Value
ROI
450%
Cumulative Return
Payback
<6 mo
Break Even
Delay Cost
$85K
Per Quarter
For every $1 invested, you get $5.50 back over the contract term.
Σ Benefits $1,500,000
Σ Costs −$175,000
Δ Net $1,325,000
| Metric | Y1 | Y2 | Y3 | Total |
|---|---|---|---|---|
| Benefits | $375K | $500K | $515K | $1.4M |
| Costs | −$75K | −$50K | −$50K | −$175K |
| Net | $300K | $450K | $465K | $1.2M |
// benefits.breakdown(year_1)
// projection.timeline(3yr)
■ Benefits ■ Costs
// sensitivity.analysis()
Conservative
$540K
50% of estimates
Moderate
$1.08M
Base case
Aggressive
$1.35M
125% of estimates
// executive.summary()
Loading summary...
// disclaimer
Estimates based on industry benchmarks. Actual results vary.
Estimates based on industry benchmarks. Actual results vary.
Methodology: How we calculate MarTech ROI
This calculator uses Net Present Value (NPV) to determine the true economic value of marketing technology investments. Unlike simple ROI, NPV accounts for the time value of money—acknowledging that a dollar saved today is worth more than a dollar saved three years from now.
Key Metrics Explained
- NPV: The sum of all future cash flows (benefits minus costs) discounted to today's value. A positive NPV means the investment is profitable.
- Payback Period: The time it takes for the cumulative benefits to equal the initial investment.
- Cost of Delay: The economic loss incurred for every quarter you wait to implement the solution.
Conservative vs. Aggressive
- Conservative: Assumes 50% of projected efficiency gains and revenue lift. Use this for CFO approval.
- Base Case: Assumes realistic implementation timelines (3-6 months) and standard adoption rates.
- Aggressive: Assumes rapid adoption and best-in-class performance improvements (125% of estimates).